Audio-based social media technology company HearMeOut (ASX: HMO) has seen its ‘HearMeOut’ app join household names such as Facebook, WhatsApp and Pinterest AS one of the top 20 most downloaded social media apps on the Apple iOS App store in the US and Canada.
HearMeOut is an Israeli-based global company that provides a revolutionary audio-based social media platform that transforms the way people engage with and consume social media. The platform enables users to share and listen to 42-second audio posts through the platform’s native feed or on other social networks, such as Twitter or Facebook. Through this app, people can express their authentic voice and put their unique signature on social media interactions.
The Company had previously identified that one of the key pathways to monetising the HearMeOut platform is building a critical mass of users of the HearMeOut App. It believes these latest App store results are a material indication that this strategy is “on track”.
It initially launched with a dual strategy for user growth; grow user base through strategic use of influencers to sign up users and engage them and develop its presence and first mover advantage in the connected car market.
However, this has now expanded to include; working with the media industry to curate and deliver engaging content over the HearMeOut platform and make HMO a useful and compelling part of today’s media toolkit (e.g. like Twitter is today on television), and pursue early revenue opportunities from B2B licensing outside of the connected car field.
