Israeli – based global social media app developer HearMeOut expects to attract a significant number of new listeners with legendary broadcaster Larry King now live on its voice-based social media platform.
The platform allows users to share and listen to 42 – second audio posts through the platform’s native feeder on other social networks such as Twitter or Facebook.
Through this app, people can express their authentic voice and put their unique signature on social media interactions.
Mr King – most well know for the CNN television program Larry King Live – has begun posting authentic audio content in his own name on a regular basis, with key posts to be shared across his social media accounts.
He is a prolific social media user with more than 3 million followers on Twitter and Facebook.
“Mr King is widely recognised as one of the most accomplished and respected television and radio broadcasters of the modern era, and to have him posting his original content to the HearMeOut platform is a real coup,” said HearMeOut Co-founder and CEO Moran Chamsi.
“He is already attracting significant interest from HearMeOut users, and as he begins to post to his unique content to his social media platforms we expect followers of his channel on the HearMeOut platform to grow quickly,” he added.
The news comes after HearMeOut announced earlier this month that Mr King had partnered with the company to use the platform to post his original content.
HearMeOut will issue Mr King with 150,000 options in the company once he has attracted a predetermined minimum number of new users to the platform over the coming year.
In 2009, Mr King made global headlines when Hollywood star and tech investor Ashton Kutcher challenged him (and his employer CNN) to a popularity contest, with Mr Kutcher and Mr King/CNN each racing to get 1 million followers on Twitter first. This was well before today’s mainstream adoption of social media.
Shares in HearMeOut were trading unchanged this morning at 13c.
