Esports Mogul Limited (ASX: ESH) has entered a strategic partnership with NASDAQ-listed Super League Gaming, Inc. a global leader in competitive video gaming and esports entertainment for everyday players around the world.
Mogul owns one of the leading tournament and matchmaking platforms in the world: mogul.gg. The company generates revenue by partnering with brands and creating unique sponsorship-driven esports experiences for players.
Super League Gaming, Inc. SLGG has developed and continues to advance its sophisticated live broadcast production capabilities to deliver live streaming mass participation, competitive gaming events in which players in dozens, even hundreds, of locations all are competing at the same time.
SuperLeagueTV, SLGG’s production studio, can run as a fully remote operation featuring a virtual production control room accessible to multiple producers, technical directors, sound engineers and other staff.
Live streams are recorded simultaneously through a cloud-based infrastructure and made available for distribution to multiple broadcast endpoints in real-time, whether for viewing on audience platforms such as Twitch, YouTube and Facebook, or for viewing by production staff and talent while producing a show to be aired on a future date. SLGG’s produced content generated in excess of 1 billion viewer impressions for the 6 months to July 2020.
In addition, SLGG has received a Notice of Allowance from the US Patent and Trademark Office (USPTO) for its ‘camera character’ technology that creates a spectator view during a multiplayer game. Essentially, a virtual character is placed in a game with ‘real’ players for the purposes of visualising the action of the game from the perspective of the virtual player.
The character’s movements are triggered by a form of artificial intelligence designed to follow the most interesting and exciting action of each game. Since this technology’s development, this spectator view has been employed by SLGG in the live broadcast and spectating of competitive gameplay across multiple video game titles, including League of Legends, PUBG Mobile, Clash Royale, CS:GO, Street Fighter V, Minecraft and more.
Mogul’s API integration and access to custom matchmaking for major titles delivers a world-class experience for players and the subsequently enabled spectating functionality enables Mogul to leverage this further through streaming technology. Super League’s technology will enhance this value proposition further.
This will enable a better tournament experience for players and fans. And for brands this will deliver significant player engagement and opportunities for content creation.
We strongly believe in making competitive video gaming and esports great entertainment for everyday players around the world. Mogul shares our vision and their world class tournament platform is a great hub for players and brands. Their reach into Asia and LATAM is also attractive to us so we’re excited to see where this partnership will go,” Super League Gaming, Inc Chair, President and CEO, Ann Hand, said.
Mogul Chief Executive Officer, Michael Rubinelli, said Esports is a fast-growing gateway between brands and everyday gamers.
“We want to scale a best-in-class and industry leading proposition for brands and rights holders and Super League Gaming brings highly complementary technology to our ambitions. This partnership was the perfect fit for us and we can’t wait to get started.”
