Crowd-sourced technology company Newzulu Limited (ASX:NWZ) has formed new partnership with Australia television network Seven West Media to build a new App associated with Seven’s sporting coverage.
The App will be designed to allow Seven to harness the power of their live audiences by collecting user-generated content at the largest sporting events for which they have broadcast rights.
Marc Milgrom, Newzulu’s CEO, said the Seven-branded app will be powered by Newzulu’s user-generated content platform and will enable the network to curate and broadcast select content from across its multiple properties and social networks.
He said the App will be widely promoted by the Seven throughout their “Summer of Sport” beginning with the December 26th launch of Seven’s coverage of the Sydney to Hobart Yacht Race and running through April to include the Australian Open Tennis, the Olympic Winter Games and the Gold Coast 2018 Commonwealth Games.
Clive Dickens, Seven’s Chief Digital Officer, said this is a significant partnership for Seven coming at a time when the station is launching into an unprecedented wave of live free Premium sport.
The new free 7branded app we launch will allow our audiences to share their experiences whist watching these events.”
Mr Milgrom said millions of people will watch these events and the App will empower them to share their experiences throughout the Seven Network.
“We believe this can truly change the way fans engage with major sporting events.”
Newzulu facilitates the use of professional and user-generated content for broadcasters, publishers and brands to create a deeper engagement with their audiences. Newzulu’s Platform is a web-based and mobile software that enables businesses to gather, organise, publish and amplify user-generated content at scale
